Better customer experience and improvement of lapse propensity.

Using BryteFlow's point-and-click interface, nib Health Funds was able to sync SQL Server to AWS Kinesis stream. Third party tagging software was able to match the telephony stream to clickstreams.

Better customer experience and improvement of lapse propensity.

Using BryteFlow's point-and-click interface, nib Health Funds was able to sync SQL Server to AWS Kinesis stream. Third party tagging software was able to match the telephony stream to clickstreams.

BryteFlow acts like a bridge between our legacy systems and digital technologies like Kinesis events stream to enable our digital initiatives.

At nib Health funds we needed to publish a real-time data feed to AWS Kinesis from a third-party application and considering the massive volumes of data, needed an industrial strength data management solution that would achieve this. The Bryte team did an outstanding job of configuring theirBryteFlow product to track and publish changes on the underlying SQL Server database. It has been over a year now and our BryteFlow solution is working like a dream. It acts like a bridge between our legacy systems and digital technologies like Kinesis events stream to enable our digital initiatives.The solution is resilient, cost-effective and very low maintenance. The team at Bryte worked hard with us to accommodate our requirements, modifying the application where necessary.

James Weakley

Enterprise Architect, NIB Health Funds
INDUSTRY: FINANCIAL SERVICES

Nib Health Funds

Key Benefits:
  • Point-and-click to sync SQL Server to AWS Kinesis.
  • Low total cost of ownership.
  • Unlock data silo like the Geneys call centre system to a modern AWS platform.
Challenges:
  • nib Health funds¬†operates in an industry with very high “lapse propensity”. nib was looking to improve customer experience across the multiple touchpoints on offer, including online and call centre.
  • nib Health funds was already collecting online clickstreams and was looking for a way to match the online visitor if he/she contacts the call centre enabling an omni-channel experience. The call centre operates a Genesys telephony system, which is underpinned by a SQL Server database.
Solution:

nib health funds has a cloud-first strategy and prefers a solution that has low on-going maintenance. This was addressed by the fact that BryteFlow is an off-the-shelf software, with continuous software enhancements and support structure.

Using BryteFlow’s point-and-click interface, nib Health Funds was able to sync SQL Server to AWS Kinesis stream. A third party tagging software was able to match the telephony stream to clickstreams, creating a unified persona across these different channels.

Result:

With the solution fully operational, whenever a visitor fills out an online quote and quits before completion and when he/she contacts the call centre, the operator will have relevant contextual information to facilitate the caller in a meaningful way. Experiences such as this over time give rise to a better customer experience and ultimately improve the lapse propensity score.

See what the buzz is all about. Get in touch with us for a demo.

Data to Dashboard in minutes!

If you are facing data challenges, get in touch, we can help.

If you are stuck with siloed data that is a pain to extract and load, if data queries seem to take forever, speak to us. We have been troubleshooters to many top global companies
and we would love to help.