Global Sports brand – Under Armour – works with Bryte to increase revenue and delight customers with personalized marketing campaigns.
Bryte was the only vendor we found that could support our very specific use case. Bryte had a tight integration with Amazon Web Services, which is critical to our business. The team has been very responsive to our questions and eager to resolve any issues that arise.
The need to connect with customers
With revenues in excess of USD 3 Billion, Under Armour is a global leader in high performance apparel. Operating in a very competitive environment, Under Armour knows that maintaining its high levels of customer satisfaction & maximising revenue/wallet share per customer is critical.
How Bryte helped Under Armour use customer data
Under Armour worked with Bryte to help unlock the value in customer data. The goal of the project was to surprise and delight customers by sending highly relevant and personalised emails celebrating their accomplishments, tracking their progress towards their goals and making appropriate product recommendations.
Turning data into actionable insights
Amazon Redshift was implemented to effectively manage and query large volumes of customer data and turn it into actionable insights. Then, an automated process was set up using Change Data Capture (CDC) technology to export data from Redshift into Under Armour’s email marketing platform. The processing power of Amazon Redshift combined with CDC technologies allowed data to be processed, and turned into actionable insights in near real time, resulting in the ability to reach customers with the right message at the right time.