INDUSTRY: APPAREL
Under Armour
Key Benefits
- Helped unlock the value in customer data.
- Achieved the goal of the project – to surprise and delight customers by sending highly relevant and personalised emails celebrating their accomplishments, tracking their progress towards their goals and making appropriate product recommendations.
Client
Under Armour, Inc. is an American company that manufactures footwear, sports, and casual apparel. It is a multibillion-dollar brand that is made, sold, and worn worldwide.
Challenges
Data delivery speeds were not upto the mark for Under Armour’s goal of using customer insights fast and effectively in email marketing and other marketing activities.
Solution
- Amazon Redshift was implemented to effectively manage and query large volumes of customer data and turn it into actionable insights.
- An automated process was set up using Change Data Capture (CDC) technology to export data from Redshift into Under Armour’s email marketing platform.
- The processing power of Amazon Redshift combined with CDC technologies allowed data to be processed, and turned into actionable insights in near real-time, resulting in the ability to reach customers with the right message at the right time.
Results
- Unlocked valuable customer data.
- Achieved the goal of the project – to surprise and delight customers by sending highly relevant and personalised emails celebrating their accomplishments, tracking their progress towards their goals and making appropriate product recommendations.
