Unlocking the value of customer data effectively.

Global Sports brand Under Armour works with Bryte to increase revenue and delight customers with personalized marketing campaigns.

Unlocking the value of customer data effectively.

Global Sports brand Under Armour works with Bryte to increase revenue and delight customers with personalized marketing campaigns.

Bryte has a tight integration with Amazon Web Services, which is critical to our business. The team has been very responsive to our questions and eager to resolve any issues that arise.

Jay DeFoore,

CRM Marketing Manager, Under Armour
INDUSTRY: APPAREL

Under Armour

Key Benefits
  • Helped unlock the value in customer data.
  • Achieved the goal of the project – to surprise and delight customers by sending highly relevant and personalised emails celebrating their accomplishments, tracking their progress towards their goals and making appropriate product recommendations.
Client

Under Armour, Inc. is an American company that manufactures footwear, sports, and casual apparel. It is a multibillion-dollar brand that is made, sold, and worn worldwide.

Challenges

Data delivery speeds were not upto the mark for Under Armour’s goal of using customer insights fast and effectively in email marketing and other marketing activities.

Solution
  • Amazon Redshift was implemented to effectively manage and query large volumes of customer data and turn it into actionable insights.
  • An automated process was set up using Change Data Capture (CDC) technology to export data from Redshift into Under Armour’s email marketing platform.
  • The processing power of Amazon Redshift combined with CDC technologies allowed data to be processed, and turned into actionable insights in near real-time, resulting in the ability to reach customers with the right message at the right time.
Results
  • Unlocked valuable customer data.
  • Achieved the goal of the project – to surprise and delight customers by sending highly relevant and personalised emails celebrating their accomplishments, tracking their progress towards their goals and making appropriate product recommendations.

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